#ai

Conviction is a new venture firm built specifically for the next generation of AI-native, “Software 3.0” companies—the ones poised to become tomorrow’s defining businesses. If Software 1.0 was driven by human-written code, and Software 2.0 by labeled datasets, Software 3.0 is powered by the ability to shape and steer foundation models. We’re still in the earliest phase of turning these models into real products that reshape entire industries.Pushing into frontiers like this can feel exciting, strange, and a bit lonely. That’s why small, tight-knit communities matter. To support founders working at the edge of AI, we created Embed—an invitation-only program for exceptional early teams. Embed brings together a deep network, hard-earned company-building insight, and an AI-native community where founders learn from each other and gain an edge.We’ve already run three cohorts and had the privilege of working with teams behind Chai, Cognition, Listen Labs, Physical Intelligence, Pika Labs, Reflection, Somite, Yutori, and others. And we’re just getting started.