The Google for Startups Accelerator is a series of equity-free programs designed to support high-potential startups around the world.
Each cohort selects 10–15 startups for a 10-week hybrid program that blends remote sessions with in-person events. Founders receive hands-on mentorship from Google experts, in-depth technical guidance, and workshops on product design, customer acquisition, leadership, and more — all supported by Google’s global network of industry specialists.
“We gained deep product insights from the mentors,” says Wayne Silbermann, Co-Founder of Sortd.
“Leaders Lab and OKRs helped our leadership team align, and Design Sprints gave us a practical way to learn from users early.”
The program focuses on the specific challenges each startup faces. Founders outline their biggest roadblocks, and Google’s mentors and industry partners work with them directly to refine product strategy, improve scalability, and sharpen go-to-market plans.
Startups accepted into the accelerator gain a wide range of benefits:
Cloud credits: Up to US$350,000 in Google Cloud credits for early-stage companies
Technical expertise: Direct support from Google engineers and AI specialists
Workshops & bootcamps: Sessions on product design, growth strategy, leadership, and more
Networking: Access to investors, ecosystem leaders, and partners through Demo Days and events
Equity-free support: Founders keep full ownership of their companies
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